CORPORATE STRATEGY

CORPORATE STRATEGY EXAMPLES

Developed the business case which resulted in the creation of the Nike Action Sports category which is now a $600M business. Business case elements included:
- Action sports marketing opportunity analysis
- Identification of growth opportunities
- Product development strategy
- Global organization structure
- Marketing strategy
Led the Strategic Planning function for the Global Nike Action Sports category which include the creation and execution of the three year category strategic plan:
- Cross brand strategy with Hurley and Converse
- Resulted in a CAGR of 25% over the last three years.

Developed Motorola's strategy in structuring hybrid private equity investments and intellectual property out licensing deals with high tech start-ups with strategic value to Motorola.
Closed two deals that led to financial investments and technology out-licensing in return for equity. Developed four spin out strategies for new Motorola businesses by structuring VC funding and strategic partnerships as a vehicle for creating these separate NewCo’s. Structured two IP out license deals

Developed the product construct, marketing plan, and launch plan for a suite of Microsoft Access Developer Tool Kits.
Coordinated all aspects of the launch plan including:
- Tiered pricing structure
- Packaging design
- PR and advertising
- Launch events.

Led a 5 consultant and 50 person client team in transforming the operations, sales, finance, and HR process for Weyerhaeuser Canada
Resulted in a $25M annual cost savings and 30% increase in product-to-market timelines.