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CORPORATE STRATEGY EXAMPLES

Nike Tennis Strategic Planning
2005 Nike Tennis Strategic Planning
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  • Developed Nike's five year Tennis strategic plan including:

    • Vision

    • Tennis market analysis (consumers, competitors, channels, product)

    • Growth opportunities

    • Product strategy

    • Marketing strategy

    • Organization strategy

    • Sales/Channel strategy
       

  • Developed Nike's North America five year strategic plan

Nike Action Sports Category Business Case
Nike Action Sports Category Business Case and Strategic Plan
 

  • Developed the business case which resulted in the creation of the Nike Action Sports category which is now a $600M business.  Business case elements included:

    • Action sports marketing opportunity analysis

    • Identification of growth opportunities

    • Product development strategy

    • Global organization structure

    • Marketing strategy
       

  • Led the Strategic Planning function for the Global Nike Action Sports category which include the creation and execution of the three year category strategic plan:

    • Cross brand strategy with Hurley and Converse

    • Resulted in a CAGR of 25% over the last three years.

 

Motorola 
Corporate Venture Capital
Motorola Corporate Ventures Group
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  • Developed Motorola's strategy in structuring hybrid private equity investments and intellectual property out licensing deals with high tech start-ups with strategic value to Motorola.
     

  • Closed two deals that led to financial investments and technology out-licensing in return for equity. Developed four spin out strategies for new Motorola businesses by structuring VC funding and strategic partnerships as a vehicle for creating these separate NewCo’s. Structured two IP out license deals

Microsoft Product Launch Planning
Microsoft Developer Product Launch
 

  • Developed the product construct, marketing plan, and launch plan for a suite of Microsoft Access Developer Tool Kits.
     

  • Coordinated all aspects of the launch plan including:

    • Tiered pricing structure

    • Packaging design

    • PR and advertising

    • Launch events.

Weyerhauser Process Transformation
Weyerhaeuser Corporate Process Transformation
 

  • Led a 5 consultant and 50 person client team in transforming the operations, sales, finance, and HR process for Weyerhaeuser Canada
     

  • Resulted in a $25M annual cost savings and 30% increase in product-to-market timelines.

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