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Cross functional senior marketing leader experienced in driving brand engagement and business growth through strategy and execution

TENNIS EXPERIENCE HIGHLIGHTS

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TENNIS MARKETING ACTIVATION EXAMPLES
NB US Open NYC Takeover
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New Balance Tennis US Open / NYC Take Over 2014
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  • Media event with Milos Raonic
     

  • Retail shop-in-shops:

    • New Balance flagship store

    • Paragon sports
       

  • Ecommerce microsites

    • NB.com, Tennis Warehouse, Holabird, Tennis express
       

  • NYC subway OOH: 7 train to Flushing

    • 35M consumer impressions​

Aussie Open Kids Day
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New Balance Tennis Australian Open Kids Day Event 2016
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  • Kids Day event with NB athletes

    • Robert Lindstedt

    • Milos Raonic

    • Heather Watson​
       

  • Over 300 participants on site at Aussie Open
     

  • Australia Open retail shop-in-shop execution

Rakuten Japen Open Raonic Robot
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Rakuten Japan Open 2015 - Raonic Robot​
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  • On-site activation of Raonic Robot serve machine
     

  • Set Guiness World Record for fastest robot serve
     

  • Over 250 participants including a press event
     

  • Included on-site retail shop

US Open 2015 Paragon NB Tennis event
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Paragon Sport US Open 2015 NB Tennis Event
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  • Over 300 participants
     

  • 100% increase in store sales of NB tennis 
     

  • Social media photo GIF creation
     

  • "Play the Pro" with Milos Raonic and Heather Watson
     

  • Custom NB Tennis ice cream truck
     

  • Over 14M consumer impressions through paid digital media and social media

2015 New Balance High School Tennis Championships
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New Balance National High School Tennis Championships
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  • Annual tennis tournament of the top high school tennis players in the US; co-sponsored with the USTA
     

  • On site player activations/experiences

    • NB product personalization

    • Player lounge

    • Complimentary stringing
       

  • Press event and college coaches event​​​
     

  • Player dinner and awards ceremony and tour of Fenway Park

TENNIS MARKETING CREATIVE ASSET EXAMPLES
Fox Sports Media Partnership Vignettes
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Fox Sports Media Partnership: Milos Raonic Vignettes
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  • Series of video vignettes about Milos Raonic produced in media partnership with Fox Sports
     

  • Used in Fox Sports paid media on broadcast and digital TV
     

  • Also used in organic and paid social media for New Balance Tennis

Tennis Warehouse media
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Tennis Warehouse Media Partnership: 2016 Australian Open
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  • Created for Tennis Warehouse to run in paid digital media and social media
     

  • Highlighted 2015 Australian Open tennis kit

Heather Wimbledon primary
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2015 Wimbledon TVC​
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  • Ran in paid digital media and social media
     

  • Highlighted 2015 Wimbledon tennis kit

Heather The Grind final cut
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Tennis Channel Media Partnership: The Grind Series
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  • Produced in partnership with the Tennis Channel and highlighted life on the tour with Heather Watson
     

  • Ran on Tennis Channel broadcast and digital TV as well as NB social media

WOWOW NB60sec PV
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NB Tennis Japan Social Media and Paid Media Content
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  • Social media content for NB Japan
     

  • Ran in paid digital media and organic social media

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